Platforms & campaign types

Where your budget goes to work

We pick platforms by the job they do, not by what we feel like selling. Google is usually the engine. The rest depends on where your audience actually is.

Google
Demand Gen
- Stimulate
YouTube, Discover, Gmail and the Display network. Video-led awareness for people who have not searched yet.
Google
Performance Max
- Stimulate
- Capture
Google's full inventory from one campaign — strong for ecommerce and lead gen when the tracking and feeds are right.
Google
Search
- Capture
Live intent, answered. Built and optimised around calls and enquiry forms, not clicks.
Meta
Social & retargeting
- Stimulate
- Nurture
Audience-led reach, retargeting and creative testing across the whole Meta family.
Microsoft
Performance Max
- Stimulate
- Capture
Full-inventory advertising across Bing, Windows, Edge and Copilot. Often cheaper clicks and an older, higher-intent audience.
Microsoft
LinkedIn advertising
- Capture
- Nurture
Reach decision-makers by job title, industry and company size. The sharpest targeting available for B2B.
Pinterest
Planning stage
- Stimulate
Works where the purchase is visual and considered, and the decision starts months out.
TikTok
Short-form video
- Stimulate
Cheap attention at scale — when the creative earns it. We help you make creative that does.
OpenAI
ChatGPT ads
- Stimulate
- Capture
The newest surface, and the one nobody is crowding yet. Worth being early on.