How we work
Stimulate, capture & nurture demand
Three jobs, in plain language. Most advertising fails because it only does one of them.
Tap a stage to see what it means
Stimulate demand
You can't sell a secret. Most of your market isn't searching for you yet — stimulate is the work of being known before they are.
Legacy & traditional methods
- Billboard advertising
- Radio ads
- Mail canvassing
Top of the funnel (TOFU)
This is where people first become aware of your brand. They may not know much about what you do yet, so this stage is about visibility and the content that earns attention — video, audience-led campaigns, the modern billboard.
Capture demand
Legacy & traditional methods
- Yellow Pages listings
- Classified ads
- Mail-order catalogues
Middle of the funnel (MOFU)
Intent already exists. Prospects have moved past general awareness and are actively comparing. Search advertising puts you in front of them at the exact moment they are looking, and the campaign is optimised around calls and enquiry forms.
Nurture demand
Legacy & traditional methods
- Direct-mail newsletters
- Loyalty punch-cards
- Personal thank-you calls
Bottom of the funnel (BOFU)
Very few people buy on first contact. Staying visible after that first look builds recognition into trust — and keeps existing customers coming back, which is where the cheapest growth usually sits.
Research
What people search for, how busy the market is, who you are up against.
Plan
Which platforms and campaign types fit your objective and your budget.
Track
GA4, Tag Manager and conversion tracking set up properly, before spend starts.
Optimise
Monthly PDF report, live Looker Studio dashboard, and changes driven by the data.